Social Networks and Heavy Duty Web Hosting

As user-generated website popularity surges so too does the need for "intense" Web hosting.

Through new forms of technology, such as digital video, blogging and podcasting, infinite numbers of end-users now have the power to create and spread their views as they see fit. Prominent examples such as Facebook, YouTube and Wikipedia reflect this unlimited – and unpredictable – potential for content, images, videos and more.

Such immense levels of website usage mean that, behind the scenes, Web hosting providers need to be at the top of their game offering their social media clients the utmost in infrastructure and support. TopHosts asked two leading Web hosts what it takes to support this niche user-generated website market and how they go about helping social media website owners meet their goals.

Rackspace in the United Kingdom is reporting a huge uptake in user-generated website clientele, which they say involves great peaks and troughs in demand. The Web host previously announced the signing of two big social media customers, Woyano Pro social media platform and Wadja.com, a social networking site for mobile devices. Their current social media customer portfolio also includes makefriendsonline and Let's Decide.

Fabio Torlini, Marketing Director for Rackspace, says solid infrastructure and scalability are the most important elements for ensuring the success of their social media websites. “It's a pretty new phenomenon, but the (user-generated) sites very much want to grow quickly,” Torlini said. “If the site takes off then they're going to need the right support and infrastructure… and the whole package, which is what we can give them.”

The tremendous potential for growth by user-generated sites calls for top-quality bandwidth capabilities, such as Rackspace's unlimited bandwidth guarantee. Torlini says social media websites also need access to enterprise level storage or advanced storage area networks (SAN), because content uploads can easily reach capacity in very short amounts of time. So for all the massive amounts of data these sites bring in, Web hosts must be able to provide ample storage space at all times.

Aaron Phillips, Vice President of Marketing and Sales at Fatsserver.Net, agrees social media clients require “intense hosting” and Enterprise Level storage for uptime and top performance. Fastserver handles many social networking sites, from regional to international to smaller non-profit groups, which have always contributed greatly to their growth. Lifelogger.com and yo4ya.com are their largest social media site clients, with massive communities and followings.

Besides providing large amounts of bandwidth and disk space, these sites need a scalable solution that can grow with them. “The major focus we provide to social media sites is our ability to design custom solutions tailored specifically for significant and fast growth, Phillips added. “Our enterprise team can design, test, and deploy solutions where an initial single server plan can grow into a multi-server enterprise solution in a short period of time.”

The biggest challenge facing social media networking, Phillips says, is vast growth management. Even the most prepared website clients, with extensive marketing plans, demographics and growth projections, can't be sure how they might progress. Phillips explained that specific niche sites often grow at rates that far exceed initial expectations, and that's why Web hosts need to offer solutions that can quickly scale according to those growth patterns.

A hosting provider's commitment to security is another important feature for social media sites to consider, Torlini of Rackspace said. Vast amounts of content are constantly uploaded to these sites, so online abuse and security threats are inevitable. User generated sites should look to hosting infrastructure with security features built in it, across all components. Torlini highlighted Rackspace's multi-layered approach to security, with 24x7x365 staffed security and the monitoring of both internal devices and external threats.

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A Compatible E-Commerce Solution for Your SEO Campaign

The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push is towards what appears on the front end instead of a concerted effort in choosing a reliable e-commerce solution from the get go, these decisions can ultimately impact the long-term success of any SEO campaign.

Most Internet retailers opt to use an out of the box e-commerce solution, eliminating the need to build something more suitable from the ground up. Out of the box software, however, may lack some of the flexibility that is required to implement a robust SEO campaign. On the other hand, building a fully customized e-commerce platform can be outright expensive. In an ideal situation, you will want to look for something that is somewhere in between. To help you bridge the gap, we've identified four major requirements when shopping for a suitable e-commerce solution that's compatible with your SEO campaign.

The Proof's in the Code
Ideally, we would always like to have the code available for us to modify if needed. This constant accessibility allows us to set up server behavior recommendations as well as change the way that things work or function in order to ensure that they are more effective for your SEO campaign. Many vendors will not give out their codes unless you pay them a premium, sometimes upwards of $10,000 per site using that code only, and many vendors may be reluctant to allow even that option.

Search engines only care about resulting code, meaning the HTML is sent to the browser post-parse. So, for an e-commerce website to have an effective SEO campaign, the SEO company you've enlisted may need the ability to modify how the software displays the code while the page is being dynamically built. This usually includes any category pages, product pages, or even some of the more “static” pages, such as the privacy policy, site map, and home page.

Customizable Product Administration
Sometimes we run across platforms that allow us to customize certain attributes of pages from the back-end administration, including Title tags, Meta tags, and body content. This is a great advantage when working with an e-commerce solution that does not provide any sort of code access, as that provides the only way for us to “individualize” the hundreds of dynamic pages that may be present on your website when working on your SEO campaign.

Occasionally, however, the administration sections for your e-commerce solution are not all that robust, and once we have proper access to the underlying code, we have to develop code “hacks” in order to get the recommendations for your SEO campaign onto the website. For instance, when adding these “hacks” to client websites, they often take the form of what appears to be a small configuration file with our recommendations attached to variables. And depending on the page, our configuration file will spit out the proper recommendations for that page, manually adding them where they need to go. Unfortunately, this is usually only accomplished with direct access to underlying code in your e-commerce solution. Furthermore, if direct access is not given, we're often stuck between a rock and a hard place.

A Linux-Based OS
Until IIS can handle .htaccess files (tiny files allowing a wide range of flexibility for your website), an e-commerce solution that runs under Linux is highly desirable for myriad of tasks, such as flattening URLs. Some Windows applications have found ways around this, but they are usually not very aesthetically appealing and don't function as well as a simple rewrite would. Linux, our operating system of choice, is able to run more applications, and the operating system and associated software are much cheaper than their Windows counterparts.

“flatten URLs” - for example, it takes http://www.example.com/products.php?id=437 and changes it into something more friendly, like http://www.example.com/products/Yellow-School-Bus/437/ . By flattening the URL, we make it easier for search engine spiders to crawl the website - ridding ourselves of dynamic querystrings, which, oftentimes, the spiders have difficulty crawling. Furthermore, flattening URLs allows us to add keyphrases from your SEO campaign into the URL to make them even more attractive to the search engines. And even though the URL may appear to be different, because of the .htaccess file, it will work exactly as it did prior to the flattening process.

http://example.com to http://www.example.com - which can be completed entirely on Linux in just two lines that are added to an .htacess file. Implementing this on IIS (Windows) turns out to be an arduous task that involves having root access to the server, which is not often granted by hosting companies.

Flexibility is Key
Often, an SEO company will need to change how a page is displayed or what is displayed and when, perhaps in order to boost rankings and traffic for your SEO campaign. This is where the flexibility of the software comes into play for any effective e-commerce solution. For instance, there is an e-commerce solution that can provide header, footer, and page templates directly through the backend administration.

However, there are some vendors that prefer to lock away the templates by hard-coding them into the site code. The real paradox is when they won't give you access to the code to modify these things for yourself. This kind of inflexibility can spell disaster for any SEO campaign.

Avoiding Long-Term Hassles
At this point in time, there aren't any specific recommendations to give on a top performing e-commerce solution as nothing we've come across thus far is anywhere near perfect. Unless your company has an in-house SEO technician, you'd be wise to engage a knowledgeable SEO company to avoid the headaches that come with finding out that you've spent a significant amount of time and money on an e-commerce solution that does not offer the flexibility needed for a successful SEO campaign.

If you end up choosing an e-commerce solution that doesn't meet the requirements outlined above, you may just end up with a half optimized site that fails to achieve the rankings and traffic you've been hoping for at the outset of your SEO campaign.


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Blogger, WordPress, Sub-Domain, Sub-Directory and New Domain Name

When it comes to setting up your Blog, there are many options and it's enough to drive you crazy.

Here is some information for each option…

Blogger Versus WordPress

• WordPress offers a lot more customization and has more marketing and SEO power.
• Some people think since Google owns Blogger it gives you a boost - that is not true.
• Blogger has more rules you must follow and it could potentially limit a marketing technique or tactic.

My experience and personal opinion is that any Blog is better than no Blog but if you want to get the most out of your Blog - go WordPress.

There are other Blog platforms as well, but I consider the two main contenders to be WordPress and Blogger so that is all I have commented on.

Once you've decided on your Blog platform, you then have to decide on your Blog structure.

There has been a lot of debate about a Sub-Domain versus a Sub-Directory versus setting up a new domain.

• A sub-domain would be: blog . yoursite . com
• A sub-directory would be: yoursite . com/blog
• A whole new domain would be: newdomain .com

If you go with a whole new domain, then you have no “trust” and history built up and it may take longer for the Blog to get picked up.

It used to be that a sub-domain was treated as its own separate site with a root directory so you got the benefit of link juice and you potentially got more listings in the SERPs (search engine results pages). Since December 2007, Google states this is no longer the case. So you aren't really getting any extra link juice from this structure.

Matt Cutts, the public face of Google had this to say about sub-domains versus sub-directory (as related to the December 2007 change):

“Note that this is a pretty subtle change, and it doesn't affect a majority of our queries. In fact, this change has been live for a couple weeks or so now and no one noticed. The only reason I talked about the subject at PubCon at all was because someone asked for my advice on subdomains vs. subdirectories.”

He then goes on to say: “My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content.

A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news .google. com or maps . google . com, for example.

If you're a newer webmaster or SEO, I'd recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you'll be better equipped to make the right decision for your own site.”

Although his feedback wasn't directly related to setting up Blogs, it still applies. So, based on that feedback, and my own personal success and experience I too vote for a sub-directory.

Don't forget, you may as well make it as search engine friendly as possible and rather than just call the sub-directory Blog (ex: yoursite . com/Blog) you could use a keyword or short keyword phrase (ex: yoursite . com/keyword-Blog or yoursite . com/keyword-phrase-Blog)

So in summary - any Blog is better than no Blog, but to get the most power from your Blog, go with a WordPress Blog in a sub-directory named with a keyword on your own server. Make sure you learn about all the necessary plugins and configure them properly to get the most out of your Blog. Hey - that sounds like a great article topic. Stay tuned!


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Getting Your Website Noticed by the Search Engines

You've just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right?

But, wait, people have to know your site there in order to visit. So you go over to Google and search on your field to find your business. You don't see anything on the first few pages. Disappointing, but that's o.k. After all, your site's pretty new. Then you do a search on your company name, expecting to see your new site in the first position.

That's when the panic sets in…
Uh oh. Not only is your site not in the first slot, it's not even on the first page! For your own name! What's going on here? Did your designer do a bad job? Is your web host to blame? Why isn't it there yet???

Calm down! Before you have to start breathing into a paper bag, realize that getting listed takes time. There are millions of websites out there with more uploaded every day. The search engines browse all these sites, adding them to their data banks, and updating their listings if the site already exists. But they can only get through so many sites in a day. It may take a while to locate and scan your new site.

So how can you shorten the time it takes to be listed in Google's results?
Unless you make it easier for search engines to find you, it may take time, even years for this to happen naturally. To speed the process, take the following actions. They're simple and well worth the effort.

1. Submit your site
Tell Google and the other search engines that you're there! Look for the “Submit Your Site” links on their sites and follow the instructions. Go to dmoz.org and list your site there. Though these aren't guaranteed ways to get listed, they're free, they only take a few minutes and every little bit helps.

2. Make sure your site's not an island
Search engines follow links to navigate around the Internet. If your site is not linked to other sites, you've greatly reduced the chance that a search engine will find it naturally. Make sure that other sites, business directories, article libraries, your clients, link to yours and you'll get found more quickly.

3. Break down and pay
Some engines, such as Yahoo, also have paid inclusion plans. For a fee, they'll visit your site immediately and list you promptly. If your business is a storefront, for example, depends on attracting visitors, you'll want to pay for a listing.

4. Establish your presence with a blog
The search engines love, love, love blogs. Blogs give them exactly what they want, which is new text-based information. If you start a blog that also links to your site, you'll be more likely to lead the search engines right to you.

If you take even 2 or 3 of these actions, you'll decrease the time it takes for the search engines to find you. And visitors will rush to your site, just like you wanted!


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Website Slowing You Down?

In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

The bottom line for most site owners though, is not the efficiency of the internet as a whole, but rather the financial sustainability of their websites. While there are many ways to make a site perform better in terms of converting visitors, one of the simplest, and probably most important aspects is simply to reduce the load time of your website.

If your site suffers from poor performance you could be missing out not only on sales and average visitor time on site, but also search rankings. Below I will discuss some of the negative impacts a slow loading site may experience, as well as a few ways you can correct the issue. In some cases, correcting the problem will cost you only some time, although it has the potential to really pay off in the long run.

Negative Impacts of Long Load Times
If your site takes too long to load this can have a number of negative effects including loss of sales, loss or rankings, and increased pay per click cost. It can even increase your hosting costs depending on the cause.

Loss of Sales
Let's pretend for a moment that search engines just didn't exist and rankings didn't matter. People are impatient - if your site takes too long to load, many potential customers will simply give up and go elsewhere.

Broadband connections are growing incredibly fast in the US; however, according to a study posted at FoxNews this past July, approximately 10% of Americans still have dial-up internet access. If your site loads slowly, you may be alienating 10% of your potential customers.

The last thing you want to do is frustrate your visitors. If you do this, you may drive them away, never to return. If you can provide a fast loading efficient website, you will increase the likelihood that your visitors will make a purchase, and return again in the future.

Increased Pay per Click Costs
Only a few short months ago a post by Heather Lane at the Inside AdWords blog announced that landing page load times will affect a keyword's quality score. The reason for this is quite simple: a fast loading website improves the end user experience. As a result, ads directing to a slow loading page will be given a lower quality score. This in turn will cause your keyword bids to be higher, costing you significantly on a per click basis.

Loss of Organic Rankings
We know two things for a fact. Google factors in load times with AdWords, and Google focuses on an improved end user experience. As a result, I for one am convinced that a site's load time does impact overall organic search rankings. While this is likely only a small piece of the very large algorithmic puzzle, it does play a part, and if you can speed up your site, you just may be able to move your rankings up a notch or two.

Speeding up your site is unlikely to move your site from page 8 all the way to page 1, but it may be enough to move up a few positions.

Increased Hosting Costs
Assuming your load times are due to file size issues and not other server constraints, your hosting costs may be more than they need to be. This factor will vary a great deal based on the hosting company and the package you have chosen.

Many hosts now offer packages where a significant amount of bandwidth usage is included, resulting in a single flat monthly or annual rate. ( LunarPages for example, has a $4.95 monthly plan with unlimited bandwidth per month.) If your hosting provider does put a limit on usage and you are using beyond the allocated max, you could be paying a fair bit in overage charges. If you fall into this category, optimizing your files to reduce bandwidth usages could save you a considerable amount of cash.

Issues and Fixes
There are a number of issues that can cause a site to load slowly. Below I have noted a few items that are fairly common and can be relatively easily corrected.

Issue: Un-Optimized Images
This is probably one of the biggest culprits out there impacting load time today. I have seen countless websites where image optimization is simply not done, resulting in significantly increased page load times. One of the biggest problems is when images are scaled down to fit the application.

Quite often webmasters will take a large image, and scale it down using the height and width attributes rather than physically resizing the image. What this does is then require the browser to load the full high resolution image, when it really only needs a fraction.

Let's take this real world example. A client recently had a photo on their home page; the photo was 600 x 403 pixels, weighed in at 124.68 KB, and visually they had scaled the image to fit 473 x 317 pixels.

By resizing the original image to the desired dimensions, and then reducing the quality of the jpg to 70%, the end result was an image that looked identical on his website but weighed in at only 23 KB - that's 101.68 KB smaller than the original. Using a simple filesize download calculator I found online, 101.68 KB would take 14 seconds to download using a 56 Kb modem, or about 2 seconds on your run of the mill broadband connection.

For broadband users 2 seconds may not seem like much, but remember, this is only for a single image. When you add up all other images and on-site components, the time can significantly add up.

Issue: Un-Optimized files
Another way you can speed up your sites load time is to have clean HTML, CSS, and other included files. Remove extraneous code from your files, and use CSS wherever possible. Every piece of old html code adds up in size, even if it doesn't impact the visual site itself. I have seen many cases where links have been removed but the code remains accidently .

Audio and video can also be compressed. If your site uses a fair bit of multimedia, see if you can compress these files a bit more than you have already. You may be able to save some load time here as well without impacting user experience.

Issue: Hosting Server
It is possible that your site is perfect in every way, but the culprit is simply your web host. It does not necessarily mean that your host is slow, but if you are paying for an account on an old archaic computer with limited system resources servicing 1000 websites, this could seriously impact your site's load time. If you have worked to ensure that the site is well optimized for efficiency and the load times are still extreme, you may need to upgrade your hosting account to one more suited for your business needs.

If your site is a fairly basic, such as a static 8 page html site, then a slow server may have little to no impact, but if your site requires extensive database queries and the help of an intensive content management system, and serves up tens of thousands of visitors a day, then you may need to switch to a higher end dedicated server. If you have found that your server is the only problem in your slow load times, contact your host to see what they can do for you.

Issue: HTTP Requests
According to a post at the Yahoo Developer Blog , “80% of the end-user response time is spent on the front-end. Most of this time is tied up in downloading all the components in the page: images, style sheets, scripts, Flash, etc. Reducing the number of components in turn reduces the number of HTTP requests required to render the page. This is the key to faster pages.”

The article discusses combining files in order to reduce the number of HTTP requests, largely by the use of CSS Sprites. They also discuss using image maps to combine multiple images, however, from an SEO perspective, this is not something that I would recommend as my experience has shown image-mapped links are not always followed by search engine spiders.

They go on to explain a vast number of rather technical aspects to speeding up a page. If you are a technical person capable of implementing advanced techniques, the Yahoo Developer Network is definitely something you should check out.

Load Time Tools
Before you undergo any changes to your site to resolve the slow load times, I suggest first finding a tool and benchmarking your progress. Record how long your site takes to load, and then try again after you have made an effort to correct the problem.

There are a number of tools out there that can help you calculate your load times. One such tool is WebSiteOptimization.com. This site specializes in optimizing the performance of your site in order to decrease bandwidth and load times. They have created a very simple tool which will give you the load times for the individual components of your site, which can give you a good idea where to start.

Summary
If you take a bit of time to speed up the load time for your website by optimizing your existing content and cleaning up your code, you may just find yourself making more sales. As an added bonus you may also find improved search engine rankings, which will then in turn increase your sales further. Depending on your hosting provider, you may even have a reduced monthly hosting bill. Decreasing the load time of your site is really win-win for everyone.

As the internet becomes more and more bandwidth intensive with an ever increasing stream of users and higher use applications, doing whatever we can do reduce the strain on the system will make for a faster internet for everyone. If every webpage on the internet could be reduced be even just 100 kb, the web would be a much faster place.


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Indonesia's most reliable Internet Presence Solutions provider

SUPERHOSTINDO as one of the Best Web Design Indonesia provider, offers various web creation and Indonesia web development services: from static design to dinamic website. Our eye-catching web creation with flash design is suitable for coorporate website with professional appearance, to personal website for individual preference.

SUPERHOSTINDO provides a comprehensive range of Web or Internet Presence Solutions. As the one of IT Consultant Company, We are known to maintain many confident clients with our Web Development, Design and Web Hosting facilities, Multimedia, CD Company Profile, CD Interactive, E-Learning, E-Marketing. Our main interest is to add-value to our clients needs and requirements in the internet arena, which focuses on the performance of your website.
SUPERHOSTINDO's web hosting facilities are one of the outstanding in Indonesia with excellent and reliable performance. Our web servers which are located in the USA (one of the most secured and reliable data center in the world), are equipped and supported by all the necessary features that will meet your requirements such as, Fantastico Script, e-Commerce features, Instan php Nuke, Instant Blog, Instan Forum, Shopping Cart, and many others.
In addition to that, our team of dedicated and professional Web Designers and Developers are ready to assist you with all your web creation needs, and recommending the best solutions for your business or personal objectives.

Our in-house designers and programmers are well-knowledgeable with various combinations of design and application, be it Content Management System (CMS) or even more complex applications.

Our Slogan : " We Provide Affordable and Cheap Web Site Solutions"

Our Website Services

1. Domain Registration

Your Domain Name is one of your valuable assets in the arena of World Wide Web (Internet). Choosing an accurate domain name that is suitable for your purpose(s) is the most important process that determines the success of your website. Domain name that is effective and accurate, will not only bring visitors to your website but also help you to achieve your objectives.
Register your domain name with SUPERHOSTINDO and enjoy our attractive and affordable web hosting packages and plans.

2. Web Hosting

Selecting a web hosting company to host your website is equally an important process. This will ensure stability and security to your website. Our server is located in the United States of America, and this is one of the reasons that we are able to guarantee 99.9% uptime and ultimately the stability of your website.
Besides the affordability and flexibility of our international hosting plans, you are able to have complete (full) access to your website. In addition, you will enjoy the features that are available for your utilization.
For more information about our hosting plans, please visit our web hosting page or email to our marketing team.

Some specific types of hosting provided by web host service providers:

• File hosting service: hosts not web pages but files
• Image hosting service
• Video hosting service
• Blog hosting service
• One-click hosting
• Shopping cart software
  
  

3. Web Design

SUPERHOSTINDO provides various web design and development services that are suitable for your objectives and eye catching design web with professional design, from beginners to professionals or organizations with multiple needs and requirements. Some of the successful portals which we have implemented are, pertaminatongkang.co.id, viselcenter.com, samtek-inst.com, dapenastra.com, setiajaya.com, grcboard.com, rtff.com, equipindo.com, clubswisscash.com, kpm.co.id, merstar.com, valentinonapitupulu.com, korma.co.id, idegift.com, beritabumi.or.id, formline.co.id, pmi-jakarta.org, beningembun.com, pusakamu.com, jababekabusiness.com, bukubagus.com, dayaciptaprima.com, depdagri.go.id, elindocard.com, ascoatindo.org, velo.co.id, ayokencan.com. With our team of dedicated and professional web designers and developers, we are confident to ensure that your objective to establish a website will be fully accomplished.
For more information about our Web Development and Design services, please fill in our Web Design Requisition Form or email to our marketing team.

4. Web Base Application

Web Applications (Web App) is an applicable programme that is accessed with a Web Browser over a network such as the Internet or the Intranet. The ability to update and maintain Web Applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity. Web applications software are used to implement WebMail, Online Retail Sales, Online Auctions, Discussions Boards, Weblogs and many other functions.
At SUPERHOSTINDO, we provide comprehensive services and development of web based application software for our clients.
For more information and details regarding our web applications service, please fill in our Web Design Requisition Form or email to our marketing team.

Some interesting & meaningful facts relating to
Web Designing and Web Hosting

Web Site Designing

Web design is a process of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface (GUI).
The intent of web design is to create a web site -- a collection of electronic files that reside on a web server/servers and present content and interactive features/interfaces to the end user in form of Web pages once requested. Such elements as text, bit-mapped images (GIFs, JPEGs, PNGs), forms can be placed on the page using HTML/XHTML/XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web page by using HTML/XHTML tags.
Improvements in browsers' compliance with W3C standards prompted a widespread acceptance and usage of XHTML/XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements and objects. Latest standards and proposals aim at leading to browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.

Typically web pages are classified as static or dynamic.

Static pages don’t change content and layout with every request unless a human (web master/programmer) manually updates the page.

Dynamic pages adapt their content and/or appearance depending on end-user’s input/interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (Perl, PHP, ASP, JSP, ColdFusion, etc.). Both approaches are usually used in complex applications.
With growing specialization in the information technology field there is a strong tendency to draw a clear line between web design and web development.

Website Design

A Web site is a collection of information about a particular topic or subject. Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website. A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial Web sites, the basic aspects of design are:

• The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
• The usability: The site should be user-friendly, with the interface and navigation simple and reliable.
• The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
• The visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.

A Web site typically consists of text and images. The first page of a website is known as the Home page or Index. Some websites use what is commonly called a Splash Page. Splash pages might include a welcome message, language/region selection, or disclaimer. Each web page within a Web site is an HTML file which has its own URL. After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.

Once a Web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives. This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.


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