As user-generated website popularity surges so too does the need for "intense" Web hosting.
Through new forms of technology, such as digital video, blogging and podcasting, infinite numbers of end-users now have the power to create and spread their views as they see fit. Prominent examples such as Facebook, YouTube and Wikipedia reflect this unlimited – and unpredictable – potential for content, images, videos and more.
Such immense levels of website usage mean that, behind the scenes, Web hosting providers need to be at the top of their game offering their social media clients the utmost in infrastructure and support. TopHosts asked two leading Web hosts what it takes to support this niche user-generated website market and how they go about helping social media website owners meet their goals.
Rackspace in the United Kingdom is reporting a huge uptake in user-generated website clientele, which they say involves great peaks and troughs in demand. The Web host previously announced the signing of two big social media customers, Woyano Pro social media platform and Wadja.com, a social networking site for mobile devices. Their current social media customer portfolio also includes makefriendsonline and Let's Decide.
Fabio Torlini, Marketing Director for Rackspace, says solid infrastructure and scalability are the most important elements for ensuring the success of their social media websites. “It's a pretty new phenomenon, but the (user-generated) sites very much want to grow quickly,” Torlini said. “If the site takes off then they're going to need the right support and infrastructure… and the whole package, which is what we can give them.”
The tremendous potential for growth by user-generated sites calls for top-quality bandwidth capabilities, such as Rackspace's unlimited bandwidth guarantee. Torlini says social media websites also need access to enterprise level storage or advanced storage area networks (SAN), because content uploads can easily reach capacity in very short amounts of time. So for all the massive amounts of data these sites bring in, Web hosts must be able to provide ample storage space at all times.
Aaron Phillips, Vice President of Marketing and Sales at Fatsserver.Net, agrees social media clients require “intense hosting” and Enterprise Level storage for uptime and top performance. Fastserver handles many social networking sites, from regional to international to smaller non-profit groups, which have always contributed greatly to their growth. Lifelogger.com and yo4ya.com are their largest social media site clients, with massive communities and followings.
Besides providing large amounts of bandwidth and disk space, these sites need a scalable solution that can grow with them. “The major focus we provide to social media sites is our ability to design custom solutions tailored specifically for significant and fast growth, Phillips added. “Our enterprise team can design, test, and deploy solutions where an initial single server plan can grow into a multi-server enterprise solution in a short period of time.”
The biggest challenge facing social media networking, Phillips says, is vast growth management. Even the most prepared website clients, with extensive marketing plans, demographics and growth projections, can't be sure how they might progress. Phillips explained that specific niche sites often grow at rates that far exceed initial expectations, and that's why Web hosts need to offer solutions that can quickly scale according to those growth patterns.
A hosting provider's commitment to security is another important feature for social media sites to consider, Torlini of Rackspace said. Vast amounts of content are constantly uploaded to these sites, so online abuse and security threats are inevitable. User generated sites should look to hosting infrastructure with security features built in it, across all components. Torlini highlighted Rackspace's multi-layered approach to security, with 24x7x365 staffed security and the monitoring of both internal devices and external threats.
Through new forms of technology, such as digital video, blogging and podcasting, infinite numbers of end-users now have the power to create and spread their views as they see fit. Prominent examples such as Facebook, YouTube and Wikipedia reflect this unlimited – and unpredictable – potential for content, images, videos and more.
Such immense levels of website usage mean that, behind the scenes, Web hosting providers need to be at the top of their game offering their social media clients the utmost in infrastructure and support. TopHosts asked two leading Web hosts what it takes to support this niche user-generated website market and how they go about helping social media website owners meet their goals.
Rackspace in the United Kingdom is reporting a huge uptake in user-generated website clientele, which they say involves great peaks and troughs in demand. The Web host previously announced the signing of two big social media customers, Woyano Pro social media platform and Wadja.com, a social networking site for mobile devices. Their current social media customer portfolio also includes makefriendsonline and Let's Decide.
Fabio Torlini, Marketing Director for Rackspace, says solid infrastructure and scalability are the most important elements for ensuring the success of their social media websites. “It's a pretty new phenomenon, but the (user-generated) sites very much want to grow quickly,” Torlini said. “If the site takes off then they're going to need the right support and infrastructure… and the whole package, which is what we can give them.”
The tremendous potential for growth by user-generated sites calls for top-quality bandwidth capabilities, such as Rackspace's unlimited bandwidth guarantee. Torlini says social media websites also need access to enterprise level storage or advanced storage area networks (SAN), because content uploads can easily reach capacity in very short amounts of time. So for all the massive amounts of data these sites bring in, Web hosts must be able to provide ample storage space at all times.
Aaron Phillips, Vice President of Marketing and Sales at Fatsserver.Net, agrees social media clients require “intense hosting” and Enterprise Level storage for uptime and top performance. Fastserver handles many social networking sites, from regional to international to smaller non-profit groups, which have always contributed greatly to their growth. Lifelogger.com and yo4ya.com are their largest social media site clients, with massive communities and followings.
Besides providing large amounts of bandwidth and disk space, these sites need a scalable solution that can grow with them. “The major focus we provide to social media sites is our ability to design custom solutions tailored specifically for significant and fast growth, Phillips added. “Our enterprise team can design, test, and deploy solutions where an initial single server plan can grow into a multi-server enterprise solution in a short period of time.”
The biggest challenge facing social media networking, Phillips says, is vast growth management. Even the most prepared website clients, with extensive marketing plans, demographics and growth projections, can't be sure how they might progress. Phillips explained that specific niche sites often grow at rates that far exceed initial expectations, and that's why Web hosts need to offer solutions that can quickly scale according to those growth patterns.
A hosting provider's commitment to security is another important feature for social media sites to consider, Torlini of Rackspace said. Vast amounts of content are constantly uploaded to these sites, so online abuse and security threats are inevitable. User generated sites should look to hosting infrastructure with security features built in it, across all components. Torlini highlighted Rackspace's multi-layered approach to security, with 24x7x365 staffed security and the monitoring of both internal devices and external threats.
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